The idea that begins to act as an independent project worth to be produced and implemented into life.
The copyright of this concept belongs to Backbone Branding “ArtStep” LLC and is available for obtainment.
Day & Night is a concept project that has a bifacial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities.
Art Direction/ Design: Stepan Azaryan
Design: Lilit Arshakyan
Illustration: Anahit Margaryan