Luciara Novaes is a wedding planner who offers personalized services from the beginning of the engagement until the big day. She and her team assists the grooms with the design, planning and management of the wedding, probably the most significant event in their lives. Therefore, in this kind of business a professional and strong brand can be decisive to conquer client's trust, the first impact should be enchanting.
I was tasked to develop a new logo and identity to make her brand stands out and show the aspects of elegance, romance and delicacy as well as modernity, the uniqueness, and their attention to detail. I got the main inspiration from the flowers, so significant and always presents in this type of events. My direction for approach is the combination of a handwritten brand name and an artistic representation of a peony flower in a top view. The soft contours around the name in a circle shape brought a balanced and perfect composition. The color palette is selected to show the refinement, the charm, the femininity. Each detail have been carefully chosen and designed to demonstrate the care, affection and love she has for her brides.