‘The World’ is the central piece of the Strongbow Gold website. It is a complex interactive structure of over 6.000 pixels wider. The World was made out of hundreds of stock imagery, dozens of 3D renders, backstage footage from the brand’s TV ad, two distinctive photo-shootings and restless hours in front of the computer. It also has a horizontal parallax effect. & for that, once finished, I had to break The World apart in the 3 separated files to convey the effect of dept & generate the desired movement.