Claro Música: Print Campaign

  • Claro Música is an unlimited music service where "Everyone listens to what they want". You can download the Claro Música app and subscribe to the weekly or monthly plan to enjoy your favorite songs without limits, now with LTE 4G speed and without any commercial interruptions. Claro Música have millions of songs, your favorite artists, the latest hits, playlists and radio stations. Through it's socializing feature discover what your friends are listening to, create and share your own playlists and follow what your contacts are listening to through theirs.
     
    Here is the print campaign we created to promote the mobile app. 
     
     
     
  • The Creative Process
     
    Visualization sketches
  • The Artistic Work and Art Direction
  • Credits

    Advertising Agency: Ogilvy & Mather, Honduras
    Creative Directors: Frank Sandres, Cesar Chinchilla
    Art Directors: Frank Sandres, Cesar Chinchilla
    Copywriters: Frank Sandres, Cesar Chinchilla, Fernando Robles
    Sketches: Jose Matheu, Frank Sandres
    Illustrator:
    Luis Gaspardo
  • Thank you for watching!
     
    Award: Bronze Jade, illustration, Festival Antigua Guatemala 2015