Heineken - Party As One

  • Heineken Main Key Visual for ZoukOut 2015
     





  • Client : Heineken 
    Agency : Iris Worldwide Singapore
    Creative & Art Direction : Iris Worldwide Singapore & MACHINEAST
                   
  • 15 years on, ZoukOut has been Singapore’s top music festival. Heineken has been ZoukOut’s key sponsor and 2015 is another year of showing how Heineken could create and provide the partygoers a memorable 2 nights celebration.  This year Heineken will be pushing the spirit of PARTY AS ONE. ZoukOut has always been a festival attended by crews of tight-knit friends. Where crew members party together, take care of each other, from night to the first light. 

    Our task is to develop a key visual / logo type to capture the spirit of ZoukOut and the sense of brotherhood. PARTY AS ONE will be their rallying cry and this is our development and the final design for the campaign.



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    Key Visual Design Development
     
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    Alternative KV Design #1 - Black & Gold
     
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  • Alternative KV Design #2 - White & Gold
     
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  • photos by Heineken SG & IRIS Worldwide SG
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