Brixton Motorcycles / Visual Identity



  • The brand
    Brixton Motorcycles are a new Austrian brand who produce beautiful, precision-engineered, retro-inspired motorbikes. They came to Kastner for creative input in order to kick-start and successfully launch their brand globally.

    Process
    We began by developing a set of strong brand values and a tone of voice, before creating a concept that encompasses the brand’s personality and resonates across every touchpoint - from logo & identity, to print collateral and website design.





  • Concept
    Our Compass concept taps into the adventurous attributes of the brand values, aligns perfectly with the brand personality and will resonate with our freedom-loving consumers’ desire for self-determination.





  • WORK SPECS
    GRAPHIC DESIGN: Joao Miranda
    CREATIVE DIRECTOR: Neil Cook
    HEAD OF DESIGN: Dan Smith
    ACCOUNT: Beto Ghidini
    CLIENT: Brixton Motorcycles
    PHOTOGRAPHY: Harry Mark
    AGENCY: Kastner & Partners in London
    APPLIED SKILLS: Art Direction, Graphic Design, Typography