Embrace by Empatica

  • Smartwatch designed to alert to an upcoming epileptic seizure
    Empower, not embarrass
    In order to help people living with epilepsy, first we have to get them to wear the technology. This is not an easy task. When devices are associated with a serious condition, users tend to feel uneasy about their own association with the stigma. They tend to be embarrassed because they feel the device marks them. Instead of making an “epilepsy device” we thought we should make a device everyone can enjoy. We created a really cool smart watch, targeted at general audience. A gorgeous watch for you, a device designed to save lives of those living with epilepsy.
    Simply a watch
    There is nothing unnecessary on Embrace. Touch it to see the time, enjoy it on your wrist. Simple. When it needs to alert you, it will. For more health data, check your phone. No alerts that your phone has something to tell you.
    Fits everyone
    We really wanted the technology to disappear into a watch so slim and so subtle that it fits everyone. We created a unique proportion, using the band to visually split top and bottom elements and trick the eye into believing the device is only 4 millimetres thin. This, coupled with a tiny footprint makes for a watch adults can wear on their wrist, and children can wear on their ankle. Adults fasten the band with a quick tap on the wrist and infinitely adjust using a magnet. Children get a stretchy, soft band.
    Embrace comes with a child band for the little ones
    Empatica logo refinement and brand identity

    Embrace naming, logo & packaging

    Strategy . Concept . Product . Identity . Packaging . Supply Chain
    Strategy and Creative Direction . Mladen Barbaric . Minkyu Choi
    Industrial DesignMinkyu Choi . Minsung Bae . Kisae Kim
    Mechanical Engineering . Sungmoon Kim . Kihyun Kim . Showme Chen
    Art Direction . Denis Olenik
    Graphic Design . Denis Olenik . Olga Pechanko
    CGI and Photography . Den Brooks
    Project ManagementBoris Barbaric