In the beginning of 2015 Nutricia Polska approached us to create one, unified digital platform for Bebilon brand. Our experience and great cooperation with the Client resulted in presenting the best digital strategy and execution of BebiProgram.pl.
BebiProgram.pl offers a comprehensive set of tools that assist women during the entire pregnancy — from planning to have a baby, to raising the newborn.
BebiProgram.pl provides the extensive review articles on the most interesting topics for extremely demanding readers. Those materials are supported by expertise, objective opinions and are also enriched with data visualization elements to make the content consumption sapid.
The website architecture allows to easily and intuitively navigate among all sections. The content is divided into theme groups, whom mums are the most interested in. Website is also built in responsive design — with all functionalities and content accessible from mobile devices.
BebiProgram platform’s content is created in collaboration with experts from nutrition, pediatrics, gynecology and obstetrics fields. There is also a space, where parents can contact the BebiProgram experts and doctors to ask the bothering questions.
The integrated pregnancy calendar allows women to follow their baby’s development during the pregnancy — a week by week. The calendar leads woman throughout the entire period of this special time in their lives.
Lead Designer: Mateusz Karasiński
Designers: Michał Jakubowski, Kuba Uczciwek, Dawid Kalinowski
Front-end Developers: Michał Włodarczyk, Marcin Gościcki, Andrzej Duś, Artur Rozwalak
Back-end Developers: Maciej Łebkowski, Maciej Tomczak, Jakub Florczuk, Robert Podwika
Project Manager: Tomasz Dominiak
Account Manager: Iga Zinkiewicz
Strategy Director: Roman Łoziński
Art Director: Michał Duszczyk
Account Director: Teresa Szabłowska
Business Unit Director: Marta Piotrzkowska