Building on my deep-seeded love for both the LEGO brick and
the elegant & classic IBM info-posters, LEGO x IBM is a small
labour-of-love project that plays on the simplicity
and functionality of both brands.
Each poster explores a unique component of the LEGO block line;
ranging from the iconic brick itself, to the parts that build up a LEGO Mini-Fig.
Every poster is headlined using the original 'What is it is beautiful' line
from the 1981 LEGO print ads, and the iconic IBM illustrations by
Noma Bar were used as a basis for the creating of each artwork.
Everything is Awesome.