Amarelo Doce is a children's multibrand store made of brands and products that design for kids from 0-8 years with the care, comfort and fun they deserve. Here, all children can imagine a world to color and play - and mom's are invited to be enchanted with childhood magic.
Develop a complete branding project for a children's store in south Brazil - from the name to the smallest graphic details - creating a visual communication that values the best of being a child.
Combining visual elements that invite you to childhood and imagination, we created a name, universe of colors, designs, shapes and illustration that position the company as a reference in the sector.
ALL RIGHTS RESERVED ® 2015
Project: Branding (naming, visual identity & concept, website)