Ecoist Campaign for GPI Holding

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    Art Direction and Designer - Ia Darakhvelidze 
    Illustration - Nutsa Avaliani
    Animation - Toka Areshidze
     
     
     
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About Project

GPI Holding Ecoist Campaign GPI Holding, local insurance giant, decided to take a public stand against rampant air pollution in Georgia by encouraging eco-friendly car owners and creating special offers for them on car insurance. Agency task was to raise public awareness of the problem and make it more visible. For this, we created fake government agency “Ecopolice”, who distributed “taxes on air” to Georgian car owners.
Published: July 30, 2015
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