Rod Hunt was commissioned by Wieden + Kennedy in New Delhi to illustrate the advertising campaign for the launch of the Multix, India’s First Personal Utility Vehicle by Eicher Polaris. The aim was to create a 'Multix World' that incorporated many key scenes for the usage of Multix; Family, Business and Power. As well as the main world illustration, Rod also illustrated multiple angles of the vehicle and it's accesories, as well as the elements for the animated films and website. The extensive cross media campaign includes print, poster, billboard, online, social media and TV. At the official Multix launch event on 18th June 2015 Rod's illustration was used across the stage set and for the AV introducing the vehicle.
Client: Eicher Polaris
Agency: Wieden + Kennedy, New Delhi
'Multix is purpose-built for the independent businessman. Son, brother, father, shopkeeper, dreamer, doer, gambler, winner, hero—he plays many roles. His road to success is lined with twists and turns, a series of ever-evolving challenges that he adapts to and overcomes without fail. Unfortunately, there was no single vehicle that could support him through his unpredictable journey—until Eicher Motors identified the problem and decided to do something about it.
A collaboration with global ATV experts Polaris Industries Inc. resulted in the perfect partnership: Eicher Polaris Pvt. Ltd. And this powerful collaboration resulted in the perfect solution. Multix. From family to business, Multix is purpose-built to take care of your ever evolving needs. Its seats a family of 5 comfortably. With over 400 liters of carrying space, it is ideal for business trips. Thanks to its X-PortTM feature, Multix can generate 3 KW of electricity. It’s the first of its kind. It’s a game changer. It’s the new 3-in-1.'