Soolantra — Tough Topical Campaign

  • Finding a unique story for the treatment of skin problems. Another great collaboration with our friends McCann Echo in creating promotional material, everything from print to electronic media, convention, for a new pharmaceutical product for skin treatment. Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!
     
    You know what guys? Together with McCann Echo Agency we won Bronze in Cannes Lions Health in Pharma Category! Check out the winning case study!
     
     
  • Agency: McCann Echo
    Creative Production Studio: Ars Thanea
     
    Video

    Executive Creative Director: Peter Jaworowski
    Director: Karol Kołodziński
    Producer: Marcin Molski, Aleksander Kmiecik
    Script: Karol Kołodziński
    Art Directors: Karol Kołodziński, Paweł Szklarski
    Storyboard Artist: Michał Lisowski
    Technical Lead: Łukasz Skurczyński
    CG Supervisor: Paweł Szklarski
    Concept Artist: Michał Lisowski
    Character Artist: Łukasz Skurczyński
    Lead Shading & Lighting: Paweł Szklarski
    Shading Artist: Paweł Szklarski
    Rendering Artist: Paweł Szklarski
    Texture Artists: Paweł Szklarski, Piotr Nowacki
    Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
    Character TD: Victor Vinyalis
    3D Animators: Hugo Garcia, Patryk Habryn
    Compositing: Karol Kołodziński
    IT Support: Krzysztof Zarzycki
    Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
    Business Unit Director: Marcin Molski
     
    Print

    Executive Creative Director: Peter Jaworowski
    Art Director: Karol Klonowski
    Producer: Marcin Molski, Aleksander Kmiecik 
    Concept Artist: Michał Lisowski
    Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
    3D Lead Artist: Piotr Nowacki, Paweł Szklarski
    Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
    Shading Artist: Piotr Nowacki, Paweł Szklarski
    Business Unit Director: Marcin Molski
     
     
     
    33 AWARDS
     
    Cannes Lions Health: Bronze (Pharma – Integrated Campaign),
    Clio Healthcare: Shortlist (Pharmaceutical/Other),
    MM&M Awards: Titanium (Best in Show), Gold (Best Professional Sales Aid), Gold (Best Digital Initiative for Healthcare Professionals), Silver (Best Product Launch), Silver (Best Professional Print Campaign),
    Manny Awards: Best Professional Campaign,
    The Global Awards: Global Award (Art and Technique/Group: Animation), Finalist (Art and Technique/Group: Computer Generated Graphic), Finalist (Best Use Of Media/Group: Conventions/Events/Congresses),
    Creativity International Print and Packaging: Silver (Print/Branding Campaign), Silver (Print/Magazine Ad – B2B Campaign), Silver (Print/Illustration – Medical), Bronze (Print/ Magazine Ad - B2B), Bronze (Print/Poster – Campaign), Bronze (Print/Trade Show Display or Graphics),
    Creativity International Awards: Platinum/Best in Show (Campaign), Platinum/Best in Show (Transit Campaign), Platinum/Best in Show (Animation),
    Best of Health: Silver (Healthcare Professional/Film Individual), Silver (Healthcare Professional/International Integrated Campaign), Silver (Healthcare Professional/Press Advertisement Individual), Bronze (Healthcare Professional/Press Advertisement Campaign),
    The Creative Floor Healthcare Awards: Healthcare Professional (Animation/Any media Platform), Healthcare Professional (Mixed Media Campaign),
    The RX Club: Gold (Campaign), Silver (Promotional Animation), Award of Excellence (Single Ad), Award of Excellence (Transit advertising/car cards), Award of Excellence (Illustration), Award of Excellence (Electronic Detail aids), Award of Excellence (Launch campaigns).