THE LADAKHI TRIBE - Mercedes Benz. Adventure Beckons

  • G-Class. Adventure Beckons.
    Mercedes Benz.

    The G-Class is the best off-road vehicle in its class. Mercedes-Benz wanted to convey this fact in a way that would connect directly with their target audience – adventure seekers. We banked on a simple insight: Whilst traveling far and wide in the
    G-Class, people will have access to remote tribes and their unique wisdom. The campaign featured unique ‘learnings’ from different tribes to generate curiosity. The ads captured the off-roading capabilities of the brand and told people that to learn more, all they need to do is set out in the G-Class.

    Client : Mercedes-Benz
    Agency : Impact BBDO, Dubai
    Regional Executive Creative Director : Fadi Yaish
    Asociate Creative Director : Khaled Said
    Art Director : Ibrahim Barakat
    Copywriter : Alok Mohan
    Illustrators : Muhammad Mustafa, Erik Svetoft, Raluca Băraru, Maria Kolyshkina, Roksana Robok, Benze, Vladimir Stankovic, Karna Mukhia, Selin Çinar
    Design Creative Director : Scott leder
    Senior Creative Designer : Mohamed Said
    Creative Designer : Rijin Kunnath
    SHORTLIST CANNES LIONS 2015 / Print and Poster Craft
    SHORTLIST CANNES LIONS 2015 / Visual Language 
    SHORTLIST CRESTA 2015 / Direct Marketing
    SHORTLIST CRESTA 2015 / Publication Design

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