D A V I V I E N D A B I L L B O A R D S
S h o r t l i s t
Art Directors: Juan Moreno
Art Directors: Andrés De la Hoz
In Colombia there are different cultures due to the variety of regions that the country has, despite these differences, joy is something that represents all Colombians. We create avatars of Colombian smiles as icons of a whole country.
We use the avatars in the billboards to show that Colombians and Davivienda share the same joy. To generate interaction, we decided to use graphic patterns making optical effects and thus play with the visual perception of people depending on the distance they are from the billboard.