Branding & Identity
"Anveshan is introducing Jainism from a fresh, contemporary perspective to a broad, global audience through film and other media. We have been researching the subject and have created a repository of perspectives on the matter. By highlighting the Jain ideal and its influence, we hope to draw attention to the consequences of ideas and how an alternative way of thought may meaningfully create a better world for all of us." — Project Anveshan
As a designer, I looked into creating a unique identity for Anveshan that reflected the brand's values, promises, and beliefs. We drew inspiration from ancient Jain symbolism identified in a series of Jain paintings. Using these symbols as a foundation, I developed a unique and powerful identity to represent Project Anveshan.
Sources & Acknowledgements
Simar Kohli and Rajiv Rathod
Siddharth Prakash, Dhruva Ghosh, Manu Singh, Philip Horvath, Simar Kohli, Rajiv Rathod, and Merwyn Coutinho