UBI Banca is the first Italian bank to offer a full suite of integrated services and Mobile Payments. It is also the first multi-channel service offering the UBI PAY app, which allows you to make payments in an easy, fast and secure way directly from your smartphone or tablet.
The idea is to communicate the product not only as an app, but as the first step of UBI Banca to a new image of modern banking, increasingly digital, innovative, in line with the need of its audience.
With UBI PAY infact you can send money like a text message, pay contactless with your smartphone to POS and also online, purchasing safely and quickly thanks to the card portfolio.
The key visual of the campaign represents the main function of the app: the exchange of money from one smartphone to another.
The idea takes shape through posters and leaflets in the bank branches, billboards, a film aired in major national TV, radio, banners and website.