Faculty of Psychology of the University of Lisbon


  • The brand concept was based on the psi symbol (Ψ - a symbol of psychology) and the color orange associated with psychology.
    The logo has the shape of a flower symbolising the female predominance in psychology.
    The petal breaks the symmetry of the fork in psi symbol referring that it is not an exact science.


  • graphic design × visual identity × logo × print × stationery × web layouts for Faculty of Psychology/University of Lisbon
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