Funcesp Brand redesign
In 2009 we started working together with Funcesp, on restructuring all its communication to make it more effective and closer to its participants. It was a change that began from inside out and that beyond visual modernization, improved the customer service channels, created new products and media and changed all the contact points between the brand and its participants.
This new scenario pointed the necessity of modernization of the logotype so it could follow all the changes and be more aligned with the new perception of the brand by its publics.
Client: Funcesp | Year: 2014 | Services: Brand architecture, Brand positioning, Identity, Brand expression, Brand guidelines, Brand