Rumos Cinema and Video
The exhibition “Rumos Cinema and Video – Expanded Languages” presented selected production from the 7th Edition of the program “Rumos”, divided into tree categories: Web Documentary, Experimental Film and Video and Multimidia Show. The event schedule featured the films, exhibition and live performances.
Besides de book with the event schedule, we created the visual universe and the brand guidelines used in all the event parts.
The construction of this identity is achieved through the deconstruction of images, textures and colors, representing the basis of audiovisual in contemporary culture: experimentation and language expansion.
To present the docs that was part of the 7th edition of the Mostra (Show), we developed a website that brings the deconstructed language of the visual identity of the project, the website presents in detail all productions selected for the Mostra for the period from 2012 to 2014.
Client: Itaú Cultural | Year: 2014 | Services: Identity, Brand expression, Brand guidelines, Brand, Editorial design, Website