Sun & Style Fashion Show

  • Last summer, The Primer Group hosted a fashion show at the newly opened SM Fashion Hall featuring various collections from different outdoor, lifestyle and action sports brands.
  • The concept of Sun & Style is youthful. It complements the feel of the summer collections being featured in the show, which is generally more relaxed and laid-back, making use of tropical tones & organic elements.
    Typography influenced by Fabian de Lange. Enjoy!