I was invited to create this piece for a local Denver art show by a friend who works for PBR. When I first sat down to do this piece my initial thought was to make a PBR loving character that anyone could relate to. I wanted you to feel nostalgia, as if you had seen him before on a cartoon show growing up as a kid. It was also important to me to capture the feeling of having a refreshing beer after a hard days work. After playing with a few different character types I finally landed on this complacent hill-billy bear sitting in his mountainside retreat. From what I can tell, he has everything he could ever need.