Brookfield Rail Safety

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    Brookfield Rail Safety
  • Role  Illustrator
    Client  BrandSpankin'
    Studio  Freelance
  • Brookfield Rail is the sole manager and operator of the freight rail network in the southern half of Western Australia, which is kinda big.
  • I basically got to draw a whole bunch of cute little characters, but with a purpose. A large number of accidents occur in the rail network each year. As such, Brookfield Rail recognises that they have a social responsibility to educate the community on safe behaviours around train tracks. The below characters were created for the whole campaign around addressing these safety issues.
     
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    Below there be sketches!
     
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    The illustration process for the girl was a right pain in the arse. It's fairly difficult to make a monster appear like a young girl, and in fact I've always found it difficult to do female characters in general. You can see the process below. I initially didn't give her hair, as I felt that would be the easy way out, but in the end we gave her Katniss braids.
     
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    Also did a quick one for a Christmas card. Yay, Christmas!
     
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  • 2014