Independent Pilsner: Product Naming & Packaging Design

  • The inspiration for this brand was drawn from the historical separatist movement that formed around the goal of Vancouver Island breaking off from British Columbia and forming its own independent republic.
  • The label is a modern reinterpretation of the original Vancouver Island flag, which is unfortunately too ugly to show here. (However, you can see it on Wikipedia if you’re curious:
  • This is a high-hop, high-gravity Pilsner – a unique style of beer, even in this province where it seems like there are more beer styles made than there are people to drink them.
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