Head & Shoulders: World Cup Limited Edition Packaging

  • A series of mosaic illustrations portraying some of the best football players of Latin America.
    The portraits are made out of the national flag and the national colors of each player.
    Created for the Limited Edition collectable packaging of Head & Shoulders for the World Cup in Brazil.
    Created by Charis Tsevis in collaboration with Creable, Los Angeles for Procter & Gamble.

    You can read an interview of mine about this project on EveryDayMe:
    Head & Shoulders combines art and soccer with Charis Tsevis
  • The Limited Time Collectable Shampoo bottles:
    Argentina: Lionel Messi
    Brazil: Pele
    Colombia: Falcao
    Mexico: Oribe Peralta
  • Chile: Alexis Sanchez
  • Unknown (generic) soccer player or the World market.
  • Unknown (generic) soccer player or the Venezuelan market.

  • Some details:
  • Some zoom ins:
  • A mini site on ESPN Latin America.
  • On Head&Shoulders Latin America.
  • On Head&Shoulders Latin America.
  • Credits:
    Digital Art: Charis Tsevis, Athens, Greece
    Production: Creable, Los Angeles, USA
    Creative Direction: Maria Gaviria
    Designer: Sergio Amaya
    Account Manager: Jeremy Webster