Expo Milano 2015 - Global campaign proposal
Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life.
It is sustainable, technological, thematic and focused on its visitors.
This is the main theme of Expo Milano 2015, but maybe a child would not understand. That’s why we have tried a new synthesis.
To appeal to the general public we need to establish an empathic connection.
Everyone must finally feel that Milan Expo 2015 is for them, and that they are concerned
about a central theme in their lives: food.
Only at Expo Milano 2015, however, will be discussed food in a bigger perspective. A perspective that regards each individual and at the same time all of humanity.