Product branding. Sketches

  • This chapter is about «how the thought process leads to the branding». I think, it might be helpful to see how the execution was built and what was the start of brand implementation.



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  • Heineken Local Brand. «Vlad-pivo» beer, Russia



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  • «Khortytsya», Ukrain. «Blagoff» home-distilled vodka



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  • Heineken Local Brand. «Bobrov» beer, Belarus



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  • Russian whisky produced in Scotland



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  • Heineken Local Brand. «Seaside Knight» beer, Russia



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  • Heineken Local Brand. «Syabar» beer, Belarus



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  • Heineken Local Brand. «Anchor» beer, Russia



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  • Russian authentic vodka «Yat'»




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  • THANKS!




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