This project is a re-branding for fashion firm "Organic by John Patrick. Organic's new image symbolizes the brand's two most important aspects: luxury and it's commitment to nature and social awareness. White color and a simple typography represents the purity of the nature forms.
This piece was finalist in the last One Show Design Award, and was awarded with a Merit.
Special thanks to Silvia Perez, who helped me to design the brand logo.