South African Spoofs // T-Shirt Graphics

  • - South African Tattoo Spoofs -
     
    These four t-shirt designs are done for a South African brand that sells 'tongue-in-cheek' clothing with a big tourist market.
    My thinking was that not every tourist wants to leave the city with an "I Love Cape Town" t-shirt, and that some people like something
    a little more intricate and alternative.
     
    The shirt graphics were planned around tattoo-esque themes, mixed up with South African sterotypes and cultural aspects to give them an ironic, unexpected twist, and then illustrated a graphic style that compliments to convey the idea visually. 
  • "Live Fast, Braai Young"
    South African people love to braai (SA term for barbecue), so I wrapped up some of the utensils (braai fork and spatula) with a banner and added an adapted version of the cliche tattoo "Live Fast, Die Young".
  •  
    "Live Fast, Braai Young"
  • Mock-Up
  • "Play Hard"
    Rugby is a huge part of the country's culture, so I replaced the expected heart and dagger tattoo with a rugby ball and dagger and used our National flower (the Protea) as decoration.
  • "Play Hard"
  • Mock-Up
  • "No Escape"
    Shark cage diving is a favourite activity and attraction for tourists that visit South Africa, so I decided to darken it up by adding a half-chewed surfboard to make a bit more of an impact. I also added some subtle Zulu elements to make it slightly more 'African'.
  • "No Escape"
  • Mock-Up
  • "Good Hope"
    Cape Town has many fisherman who make a living off of fishing. Hinting at the City of Good Hope (Cape Town),
    this shirt shows our national fish (the Galjoen) as a giant fish, much like Moby Dick. I
    added a fishing boat, and replaced
    a nautical anchor with a fishing hook and bobber. 
  • "Good Hope"
  • Mock-Up
  • Thanks For Viewing!
    If you like my work you can see more here:
    www.christidutoit.co.za
    For commissions or enquiries email: info@christidutoit.co.za

     
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