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Our task was to create a communication that could link the young and the elderly.In fact, the Italian Red Cross has organized a number of events and activities destined to the population over 65.
We created a new logotype for the brand "Attivamente" and iconic illustrations for each activity, some posters for general and specific events such as the marathon and the recipe book.
Creative Director: Enrico Caputo
Graphic Designer / Illustrator: Daniele Simonelli
Attivamente / character design - activities icons
Attivamente / Main Poster
Attivamente / Marathon Poster
Attivamente / Marathon / illustrations and map
Attivamente / The Recipes Book