Hotwheels Loop

  • To communicate the Hot Wheels experience, we designed a special structure 
    and we placed it on a very important highway in Bogotá,
    so people could imagine how the world would be the Hot Wheels way. 

    With an investment of under US $20,000, we made it possible for an ordinary 
    surpass bridge to take hundreds of parents in a journey back to their childhood, 
    to take hundreds of children on a journey to imagination; and took the brand on a trip around the world,
    featuring the Hot Wheels Loop on hundreds of web sites and blogs.

    WPPED CREAM / award winner 2012

    One Show 2012 / Silver in Out of Home-Billboards (First award For Colombia)
    One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations
    One Show 2012 / Merit in Spatial Design-Outdoor Spaces
    One Show 2012 / Merit in Outdoor Design-Transit
    Clio Awards 2011 / Silver in Design Environmental
    Clio Awards 2011 / Bronze in Out of Home Ambient  

    London International Awards 2011 / Bronze Award in Non-Traditional Recreational

    D&Ad Awards 2012 / In the Book for Graphic Design / Wayfinding & Environmental

    Cannes Lions 2011 / Shortlist in Outdoor

    Communication Arts advertising annual 2011 / Award of excellence (Non traditional Advertising)

    Best of Ogilvy Vol.3 / 2012

    Ojo de Iberoamérica 2011 / Silver in Media Innovation 

    El Dorado Awards Colombia 2012 / Gold in Outdoor

    Antigua Festival 2011 / Silver Award in Outdoor
    Antigua Festival 2011 / Silver Award in Media 
    Antigua Festival 2011 / Bronze Award in Design
  • "...Totally awesome!"  "...genius idea..."
    "The Six Best Billboards Of The Last Six Years"