VERY

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Created: 02/25/14
Last Edited: 03/11/14
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Description
Very is a developing residential area in Bangkok, Thailand with plans to build condominiums and townhouses in the near future. The homes are small, luxurious and beautifully made, intended for young foreigners that work in Bangkok.

Using copper foil over a starry pattern and a concisely typographic logo, we gave the brand a keen, high-end look, consistent with an upscale fashion brand to highlight the residential complex's exclusivity and elegance. Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a minimalistic and aesthetically pleasing modern nod towards traditional, spiky thai patterns and graphic gestures.
  • VERY
     
    Very is a developing residential area in Bangkok, Thailand with plans to build condominiums and townhouses in the near future. The homes are small, luxurious and beautifully made, intended for young foreigners that work in Bangkok.

    Using copper foil over a starry pattern and a concisely typographic logo, we gave the brand a keen, high-end look, consistent with an upscale fashion brand to highlight the residential complex's exclusivity and elegance. Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a minimalistic and aesthetically pleasing modern nod towards traditional, spiky thai patterns and graphic gestures.
     
  • Very es un área residencial con planes de construir condominios y casas en Bangkok, Tailandia. Las viviendas son pequeñas pero lujosas, especiales para jóvenes extranjeros trabajando en la ciudad.
    Utilizamos foil cobrizo, un patrón rutilante y un logotipo conciso para darle a la marca un look nítido y sofisticado propio de una marca de alta moda, para comunicar la elegancia y exclusividad del complejo residencial. El logotipo reduccionista y estarcido lo hace verse casi como un monograma. Es un reconocimiento moderno, minimal y estético a los patrones y gestos tradicionales del grafismo tailandés.

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