Project of the 5th period of my graduation (Centro Universitário Senac - Brazil)
The focus of this period was on different packaging materials, and this one was made in folding carton.
Development of a promotional package for MIS - Museum of Image and Sound of São Paulo, with the intent to promote the museum, containing an object that has a connection between the museum and the audience, to be sold in the gift shop.
"The Evolution of Media - From Analog to Digital", is intended to provide a bit more about the history of audiovisual media storage to the visitants who have not had the opportunity to meet, or to learn a little about the subject.
Therefore the choice of the VHS format, and the content on a mini cd with information on both, which for many years were part of everyday life.
The idea of using characters rather than a replica of VHS, because they eventually came to be unknown by the target audience (10-15 years), and so it can be presented in another way, using a closer language of drawings that this young band age usually watch, since many do not know how were the analog media.