Young Planet Identity

  • Identity for New York based record label Young Planet.
  • Logo

    Young Planet's logo proportions are relationally based on the golden ratio/phi (φ).
  • Business cards

    Young Planet's business cards rotate in the hand to a) spin the logo, and; b) reveal information including the website:
  • Illustrations
    Young Planet's illustrations display various interpretations of the logo: as a star and planet backdropped by a larger star, as a star and planet in orbit, and as a ship travelling between an old and young planet. 

    The illustrations tell a tale of interplanetary colonisation.
  • Website:
  • Record jacket covers:
  • Instagram: @aldousmassie